A lot of this situation comes from the ever-increasing use of Chinese Lanterns, which now come in all shapes, sizes and colors. They draw attention to themselves and cause eyes to be drawn to the sky. These little devils are often mistaken as being UFOs.
They are photographed and videotaped as UFOs by many who are not aware of their existence. See more on this and a typical "lights in the sky" report at Lights in the Sky, and be sure to add your comments.